LEX HEARTH IS A DJ, MUSIC PRODUCER AND MARKETING CONSULTANT; FOUNDER OF DMD RECORDS LTD AND STARTUP BRAND LAB, HOST OF A TOP 10 APPLE MUSIC PODCAST. WITH OVER A DECADE SCALING GLOBAL BRANDS INCLUDING NIKE, UBER, AND REEBOK, AND A PARALLEL CAREER IN ELECTRONIC MUSIC FEATURED ON BBC RADIO 1, BBC RADIO 1XTRA, AND VOICES RADIO, LEX HAS A UNIQUE ABILITY TO LIVE DEEPLY IN THE WORLDS OF CREATIVITY AND BUSINESS WITH PASSION AND PRESENCE.
BOOK LEX TO SPEAK
"Lex! I just wanted to email and say that after your workshop on side hustles I had an A-HA moment re: bringing my side hustle in to support my main hustle. I've since started a Substack that marries my love of writing and my expertise in audio, and I've made £460 for my business on Substack in the past 2 weeks!!!! Honestly, I wouldn't have had the idea without that workshop. So giant giant thank you.”
CLIENTS AND PARTNERS
The Story So Far
1992
Born, in Nottingham, England
Lex was born as the middle child of three girls. In Junior school she formed a band with her classmates and recorded a cover of “Girls Aloud - Sound of the Underground”.
2003
Relocated, to Exeter, Devon
Lex relocated with her family to Devon.
She credits this move as giving her the feeling she could create a home anywhere, rather than being rooted in a set place.
2009
Trained as part of the National Youth Theatre of Great Britain
Over the summer, aged 17, Lex trained at the Laban Centre in Deptford in acting and performance.
2014
English, Film & Theatre Studies, BA Hons University of Bristol
Graduated from the University of Bristol. Alongside her degree, hosted a show on BURST Radio, was the Head of Entertainment for UBTV and performed & directed numerous theatre productions. Still regrets not trying harder to go to drama school - this has been a great motivator for Lex to this day.
2018
BBH
During time at BBH, the agency co-founded by John Hegarty, Lex worked on the first global communications for UBER
2019
Nike & Hot Girls Podcast
Joined Nike to work in-house in the marketing team. Learnt what is is to build a Global Brand which defines culture. Simultaneously launched Hot Girls - the Arts Council Funded podcast interrogating the persisting gender gap in Dance Music, which overtook JD Sports and Defected Records to land in the Apple Music top ten.
2022
Music Production
Moved to the Cornish Coast for three months, to a small village populated by 200 people, including Thom Yorke (Radiohead). Produced music every day. Planned the foundations of what would become DMD Records Ltd
2025
Startup Brand Lab & DMD Records Ltd
Founded Startup Brand Lab as a strategic consultancy supporting founders with holistic marketing. Took DMD Records Ltd from a bi-weekly newsletter, to a weekly paid-for newsletter and independent record label with monthly releases